Exploratory factor analysis – KMO and Bartlett’s test.
Article: Brand loyalty towards online accommodation booking platforms
Exploratory factor analysis – KMO and Bartlett’s test.
Article: Brand loyalty towards online accommodation booking platforms
Journal: Innovative Marketing, 2020, № 2, p. 1-14
Publisher: LLC CPC Business Perspectives
Authors: Christo Bisschoff, Wehmeyer Joubert
Link: https://StatistischeDatenanalyse.de/Citations/Brand_loyalty_towards_online_accommodati.pdf
Link: https://doi.org/10.21511/im.16(2).2020.01
Link: https://ouci.dntb.gov.ua/en/works/4wwmY5b4/
Link: https://www.academia.edu/58966525/Brand_loyalty_towards_online_accommodation_booking_platforms
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